As marketers, if we want to do our jobs well, we don’t just have to be good at communicating our ideas, we have to be masters as it. Especially internally within the org as you move up the chain and have to start persuading people with increasing levels of influence and decreasing amounts of time. Having excellent communication skills is incredibly important whether you’re angling for a raise, pitching for budget, or proposing a campaign that requires lots of departments to work together.

Along the way, you’re going to have to make presentations. Lots of them. So as marketers, we need to be students of great presentations, constantly consuming them and harnessing their magic into usable bits that we can use into our own lives.